Our History

Experience makes the difference.

WhiteGlove4Less operates synergistic to our sister companies: iDealFurniture, LLC, PerfectDreamer LLC, and KozyFurniture LLC. Our founders have decades of experience in the furniture, mattress and the logistics industries. After working for Art Van Furniture in Detroit, Larry Kozin ventured out to Los Angeles to develop the KozyFurniture brand.

What started in humble beginnings in a 500 sq. foot store in Torrance has evolved to hundreds of outlets under the idealFurniture banner and thousands of independent brokers after Larry teamed up with licensing guru John Bellave.

What they learned was that logistics and delivery was their biggest challenge, and it became their greatest opportunity, with the formation of WhiteGlove4Less. Instead of overpaying for sub-standard service, WG4L, is an owner-operated network of drivers and installation specialists expanding nationwide. This foundation attracted a new CEO, Mr. Ted Kantor, who is transforming the company into a best in class, environmentally responsible furniture and logistics organization.  The company is merging its brands as Kozy & Green Inc. in January 2020.

iDealFurniture has been instrumental in putting people into the furniture and mattress business since 1982; opening over 300+ locations in the last 7+ years. In 2018, iDealFurniture made the Inc. 5000 lists of fastest-growing companies…and again in 2019 landing in the top 2000 out of 33 million+ companies.  iDealFurniture can put somebody in the mattress furniture business for less than buying an existing store or buying a franchise…as it is not a franchise. iDealFurniture has an A+ rating with the Better Business Bureau.

The company is currently launching a new e-commerce platform in 1st Qtr. 2020 to capitalize on an expanding on-line market that will utilize WhiteGlove4Less delivery services. The Kozy & Green brand aspires to be a leader in the home furnishing market leveraging our superior sourcing, sales & marketing, technology and local delivery model. Our mission is to offer an easy, eco-friendly furniture shopping experience at a tremendous value to customers & partners, their families, local communities, and the environment.